Why Hats

Why Hats is a Spanish luxury hat brand founded by Genis Whylan in Barcelona, Spain. Known for its unique, handcrafted designs and artistic philosophy, the brand has gained international recognition for its bespoke approach to hat-making, combining traditional craftsmanship with modern influences.

Founded by Genis Whylan, an artisan with a passion for creativity and design, Why Hats emerged as a response to Whylan’s vision of redefining hat-making. Born in Collbató, near Montserrat, Whylan grew up inspired by music, art, and cultural diversity. After years of traveling and experimenting, he began crafting custom hats, focusing on the imperfections that made each piece unique.

Why Hats quickly gained a reputation for its attention to detail and personalized designs, becoming a favorite among musicians, actors, and fashion enthusiasts. Notable personalities like Johnny Depp have been seen wearing Why Hats creations, solidifying the brand’s status in the luxury market.

Why Hats operates under the philosophy that imperfection is the essence of perfection. Every hat is treated as a work of art, reflecting the individuality of the wearer. The brand’s motto revolves around creating hats that tell a story, inspired by rock music, nature, and artistic freedom.

The brand specializes in a range of custom hats, including:

• Wide-brim hats: Inspired by classic and modern styles.

• Fedoras and bowlers: Tailored for both casual and formal occasions.

• Teardrop crowns: Signature designs with unique engravings and embellishments.

Each hat is handcrafted using high-quality materials such as felt, straw, and leather, with options for bespoke elements like embroidery, feathers, and engraved details.

Why Hats has collaborated with artists and brands globally, showcasing its designs in exclusive fashion shows and events. Its pieces have appeared in editorial campaigns and music videos, further elevating its reputation in the fashion industry.

The Why Hats studio, based in Spain, serves as both a workshop and a creative hub. Visitors can witness the intricate craftsmanship that goes into each piece, and the studio also offers custom fittings and design consultations.

Why Hats is considered a pioneer in redefining hat-making as a form of personal expression. Through its dedication to artistry and individuality, the brand continues to inspire both customers and the next generation of artisans.